In the early days, very early, in prehistoric times, products were already given to other people with the aim of influencing the decisions that are considered important. Cave dwellers in particular gave products to the tribe chief to leave a positive impression. The goal is to buy the tribal head by giving him a little extra. In the time of the Romans, gift giving had two intentions to promote products and to influence decisions.
- The target groups of the past are many times smaller than those of today. Previously there was only a product given to important people, now almost everyone is eligible for a promotional gift. Whether you walk around at a trade show or work at a company, it is much easier nowadays to give and receive a business gift than in the past.
- Not so long ago there were almost only business gifts in the form of pens, notebooks and buttons. Over the years, the range of business gifts has expanded enormously. Companies need to get more and more out of the closet to stand out in the rapidly expanding market of today. In the past only the distribution of a gift was enough, nowadays one has to stand out and make an impression with the Promotional merchandise.
Products were sold to traders about ten years ago. The products were then resold to importers who resold their products to regional distributors. Then the product was sold to the user. Nowadays things are very different. This line is now intertwined because, for example, importers immediately sell products to the user. There used to be no internet, so ordering products was a lot harder than nowadays. Distances have been made smaller by the arrival of the internet.
Future of business gifts
In the future, the budget of the business gifts will go up considerably. Promotional gifts such as pens and buttons are very cheap, but because the originality limit to impress is now much higher and in the future it will probably only go higher, the products will also have to increase in quality and it is a pen or button no longer sufficient to attract attention. The wishes of the people are getting bigger and companies have to adapt more and more in this way and to provide more creativity to meet these needs. The use of the Cheap printed bags are also there.
The Right Gift
The environment is also increasingly involved in making products. An increase in environmentally friendly products will therefore arise.
The influence of the internet is also increasing. Google is an important search engine that brings sites to the top. If your site is high in Google, the site is found faster by people who want to order business gifts. Sites that are high in Google are noticed faster by people. The constantly innovating and improved products provide a wider range of new business gifts. The promotional gift market is being expanded. Competition between companies is increasing.