Smart Design: Tips for Creating a Logo

When you look at many of the logos that the big companies have today, it almost seems like only a small amount of effort was expended to create them. You would be surprised however at the great lengths that some companies have gone to craft their logos – only to come up with something simple in the end. The reason why they pour a lot of time and resources into logo creation is because it is what will represent their company in the marketplace.

With that kind of responsibility, it’s understandable to feel a little overwhelmed when it comes to designing your logo. That said, it isn’t too tricky if you have the correct perspective going in. While in some instances, the logo is the brand and the manifestation of the company in their respective industry, it doesn’t mean that everything has to be perfect. As an added bonus, if you’re interested in advertising your brand, perhaps it would be worth looking into personalised garment printing as well. Here are just a few easy tips for designing and creating a logo!

Think in doubles

When you think of a decently designed logo, it’s almost always smart or witty, adopting a less-is-more approach when it comes to the overall design. You can achieve the same thing by putting two different ideas together into one, merging it into a design that has people looking twice. While it certainly is not an easy feat to design a smart logo from the outset, it’s good to have a foundation – and the foundation for a smart logo is to think in doubles. Start with two ideas that symbolise what you’re trying to achieve, and merge them together as best as you can.

Less is always more

To complement the first tip, ensure that your logo isn’t too overly detailed or noisy. After all, if you’re planning to turn this brand into something that will get people to turn heads, it’s important to have a clear message that can be understood in a single glance. Once again it isn’t easy, but for your foundation, think of applying two ideas in once with as little effort as possible. When it comes to designing a logo, less is always more!

If all else fails, apply custom lettering!

If there’s one thing that never fails when it comes to smart logos, it’s that people are always drawn to custom fonts. There are brands out there with a logo that is nothing but custom lettering – and they serve those companies well. If you can somehow develop and merge two ideas while at the same time dealing with custom lettering, the result could be spectacular.

To conclude, creating your logo isn’t easy, but it isn’t impossible either. It’s all about starting with the correct mindset – which is to work in doubles, be minimalist in approach, and to apply custom lettering wherever applicable. Before you know it, you could have a logo that is both catchy and gets the message across with a single glance!


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